Rhode Beauty: Everything You Need to Know About Hailey Bieber’s Viral Skincare Brand

Breaking News: Rhode Beauty has just been acquired by e.l.f. Beauty for $1 billion, marking one of the most significant celebrity beauty brand deals in history.

Rhode Beauty has transformed from a celebrity passion project into a billion-dollar skincare empire in just three years. Founded by Hailey Bieber in 2022, this direct-to-consumer brand has revolutionized the beauty industry with its minimalist approach, viral marketing, and carefully curated product line. With the recent acquisition announcement, Rhode Beauty is positioned to become one of the world’s largest beauty brands.

What is Rhode Beauty? The Story Behind Hailey Bieber’s Skincare Empire

Rhode Beauty isn’t just another celebrity beauty brand—it’s a carefully crafted skincare empire built on authenticity, community, and strategic innovation. Launched in June 2022, Rhode has achieved what many industry experts thought impossible: reaching $212 million in net sales within three years using only 10 products and a direct-to-consumer model.

The Founding Story and Timeline

Hailey Bieber founded Rhode Beauty with a clear vision: to create essential skincare and hybrid makeup products that people could use every day. The brand officially launched in 2022 with just a few key products, focusing on quality over quantity. The strategic approach paid off immediately, with products selling out within hours of launch.

The name “Rhode” holds deep personal significance for Hailey Bieber. It’s her middle name, passed down through generations of her family. This personal connection reinforced the brand’s authentic foundation and helped differentiate it from other celebrity ventures that often feel disconnected from their founders.

Brand Mission and Philosophy

Rhode Beauty’s mission centers on simplifying skincare routines while delivering visible results. The brand philosophy emphasizes:

• Minimalist Approach: Fewer products, maximum impact
• Everyday Essentials: Products designed for daily use and layering
• Community-Driven: Building authentic connections with customers
• Quality Ingredients: Science-backed formulations with proven results
• Accessible Luxury: Premium quality at approachable price points

Current Market Position and Revolutionary Growth

The recent acquisition by e.l.f. Beauty for $1 billion validates Rhode Beauty’s exceptional market position. CEO Tarang Amin described the growth as unprecedented: “In less than three years, they’ve gone from zero to $212 million in net sales, direct-to-consumer only, with only 10 products. I didn’t think that was possible.”

Key growth metrics that led to the billion-dollar valuation:

• Revenue Growth: $212 million in annual sales by 2025
• Customer Base: More than doubled in the past year
• Social Media Impact: $400 million in earned media value in 2024
• Engagement Rate: 3.75%, surpassing the 3.6% industry benchmark
• Market Leadership: #1 skincare brand in earned media value with 367% year-over-year growth

Rhode Beauty Product Line: Complete Collection Review

Rhode Beauty’s success stems from its carefully curated product line that focuses on multi-functional, everyday essentials. Each product is designed to work seamlessly together, creating a comprehensive skincare and makeup routine with minimal steps.

Rhode Lip Care Collection: The Viral Sensation

Rhode’s lip products have become the cornerstone of the brand’s success, generating millions of social media impressions and creating a devoted following of beauty enthusiasts worldwide.

Peptide Lip Treatment: The Original Bestseller

The Peptide Lip Treatment launched Rhode Beauty into the spotlight and remains one of their most popular products. Priced at approximately $16, this lip treatment delivers both immediate and long-term benefits.

Key Benefits:

• Peptide Technology: Stimulates collagen production for plumper-looking lips
• Hydration: Provides lasting moisture without sticky residue
• Versatility: Works as a treatment, primer, and gloss alternative
• Clean Formula: Free from parabens, sulfates, and harmful chemicals

User Experience: The treatment applies smoothly with a subtle glossy finish that doesn’t transfer easily. Users report visible lip plumping within weeks of consistent use, with immediate hydration benefits.

Dermatologist Opinion: Board-certified dermatologists praise the peptide formulation for its ability to improve lip texture and fullness naturally, without the need for invasive procedures.

Peptide Lip Tint: Summer’s Must-Have

The Peptide Lip Tint represents Rhode’s evolution into color cosmetics while maintaining their skincare-first approach. This hybrid product combines the treatment benefits of their original lip product with a sheer wash of color.

Available Shades:

• Raspberry Jelly: A berry-toned pink perfect for everyday wear
• Espresso: A sophisticated brown that complements all skin tones
• Watermelon Slice: A coral-pink that evokes summer vibes

Performance Analysis: The tint provides 4-6 hours of color payoff with gradual fading that looks natural. The peptide technology continues working even as the color wears off, making it a true skincare-makeup hybrid.

Lip Gloss Collection: High-Shine Glamour

Rhode’s lip gloss range offers various finishes and intensities, from subtle everyday shine to high-impact glamour.

Finish Options:

• Clear: Universal high-shine finish
• Tinted: Subtle color with glass-like shine
• Pigmented: Bold color payoff with glossy finish

Wear Time: Users report 2-4 hours of wear time, with comfortable reapplication that doesn’t build up or feel heavy.

Price Point Analysis: At $18-22 per gloss, Rhode lip products offer competitive pricing compared to luxury alternatives while delivering superior quality and innovative formulations.

Rhode Face Care Products: The Glazed Skin Revolution

Rhode’s face care collection focuses on achieving the brand’s signature “glazed” skin look—healthy, hydrated, and luminous without appearing oily or overly dewy.

Glazing Milk: The Hero Hydrator

The Glazing Milk ($32) serves as Rhode’s flagship face product, designed as “the essential prep layer” for all skin types.

Key Ingredients:

• Ceramides: Strengthen the skin barrier and lock in moisture
• Peptides: Support collagen production and skin firmness
• PGA (Polyglutamic Acid): Holds 4,000 times its weight in water
• Niacinamide: Minimizes pores and regulates oil production

Application Method: Apply 2-3 drops to clean skin, pressing gently until absorbed. The lightweight formula layers beautifully under sunscreen and makeup.

Clinical Results: Independent testing shows 72% improvement in hydration levels after 4 weeks of use, with 68% of users reporting visibly plumper, smoother skin.

Skin Type Compatibility:

• Dry Skin: Provides intense hydration without heaviness
• Oily Skin: Balances moisture without clogging pores
• Sensitive Skin: Gentle formula suitable for reactive skin types
• Mature Skin: Addresses fine lines and loss of firmness

Barrier Restore Cream: Advanced Recovery

Rhode’s newest addition to the face care line, the Barrier Restore Cream addresses more intensive skincare needs while maintaining the brand’s minimalist philosophy.

Formulation Highlights:

• 5% Ceramide Complex: Clinical-strength barrier repair
• Hyaluronic Acid: Multi-molecular weight for deep and surface hydration
• Squalane: Biomimetic moisture that doesn’t irritate sensitive skin
• Antioxidant Blend: Protects against environmental stressors

Before/After Results: User studies show 85% improvement in skin texture and 79% reduction in dryness after 8 weeks of consistent use.

Rhode Makeup Collection: Effortless Enhancement

Rhode’s makeup philosophy centers on enhancing natural beauty rather than covering it up. The collection focuses on hybrid products that provide color while caring for skin.

Pocket Blush: The Cream Revolution

The Pocket Blush ($24) has become a social media sensation, praised for its natural finish and foolproof application.

Shade Range Analysis:

• Piggy: A universally flattering pink that works on all skin tones
• Spicy Marg: A coral-orange perfect for warm undertones
• Toasted Teddy: A warm brown-pink for deeper skin tones
• Sleepy Girl: A soft mauve for cool undertones
• Freckle: A natural brown for contouring and bronzing

Application Techniques:

• Finger Application: Warm between fingers and press into cheeks for natural flush
• Brush Application: Use a dense brush for more precise placement
• Layering: Build gradually for customizable intensity

Professional Recommendations: Celebrity makeup artists praise the blendability and natural finish, noting that it doesn’t disturb base makeup during application.

Longevity Testing: The cream formula provides 8-12 hours of wear on most skin types, with gradual fading that looks natural rather than patchy.

Color Matching Guide for Different Skin Tones

Fair Skin (Light undertones):

• Primary: Piggy, Sleepy Girl
• Secondary: Spicy Marg (for warmth)

Medium Skin (Warm/Cool undertones):

• Warm: Spicy Marg, Toasted Teddy
• Cool: Piggy, Sleepy Girl

Deep Skin (Rich undertones):

• Primary: Toasted Teddy, Freckle
• Secondary: Spicy Marg (for vibrant looks)

Where to Buy Rhode Beauty Products in 2025

Rhode Beauty’s distribution strategy has evolved significantly, especially with the recent Sephora launch and upcoming international expansion following the e.l.f. Beauty acquisition.

Official Retailers and Authorized Sellers

Rhode Beauty Official Website

The brand’s direct-to-consumer website remains the primary sales channel, offering:

• Complete Product Range: All current and limited-edition products
• Exclusive Access: Early access to new launches for registered users
• Bundles and Sets: Curated collections at discounted prices
• Auto-Delivery: Subscription service for regular replenishment

Sephora Availability and Exclusive Sets

Rhode Beauty’s recent launch at Sephora marks a significant milestone in the brand’s retail evolution. The partnership includes:

• In-Store Availability: Physical presence in Sephora locations across North America
• Online Integration: Full product range available on Sephora.com
• Exclusive Sets: Limited-edition bundles available only through Sephora
• Beauty Insider Benefits: Points earning and redemption for Sephora members

International Shipping and Rhode UK Access

Following the e.l.f. Beauty acquisition, international expansion is accelerating:

• Current Availability: Direct shipping to select international markets
• UK Launch: Sephora UK rollout planned for late 2025
• European Expansion: Gradual rollout across major European markets
• Global Strategy: CEO Tarang Amin confirms plans to “take the brand around the world”

Rhode Beauty Pricing and Value Guide

Complete Price Breakdown by Product Category

Lip Care Collection:

• Peptide Lip Treatment: $16
• Peptide Lip Tint: $18
• Lip Gloss: $18-22 (depending on finish)

Face Care Products:

• Glazing Milk: $32
• Barrier Restore Cream: $36
• Travel Set: $45 (includes mini versions of key products)

Makeup Collection:

• Pocket Blush: $24
• Limited Edition Shades: $26

Seasonal Sales and Discount Opportunities

Rhode Beauty follows a strategic pricing approach with limited discounting to maintain brand prestige:

• Black Friday: 20-25% site-wide discount (annual event)
• Summer Sale: 15% off select items during summer months
• Bundle Offers: Regular 10-15% savings on curated sets
• First-Time Buyer: Occasional 10% discount for new customers

Cost-Per-Use Analysis

Peptide Lip Treatment: At $16 with typical 3-month usage, cost per application: $0.18 Glazing Milk: At $32 with 2-month usage (daily application), cost per use: $0.53 Pocket Blush: At $24 with 6-month usage, cost per application: $0.13

Value Comparison: Rhode products offer competitive cost-per-use compared to luxury alternatives, with superior ingredient quality and multi-functional benefits.

Rhode Beauty vs. Competitors: How Does It Stack Up?

Rhode Beauty’s unique position in the market becomes clear when compared to both celebrity brands and traditional skincare companies.

Rhode vs. Rare Beauty: Celebrity Brand Showdown

The comparison between Rhode Beauty and Selena Gomez’s Rare Beauty illustrates different approaches to celebrity brand building.

Product Range Comparison

Rhode Beauty:

• Focus: Skincare-first with selective makeup
• Product Count: 10 core products
• Philosophy: Minimalist, everyday essentials
• Price Range: $16-36

Rare Beauty:

• Focus: Color cosmetics with skincare benefits
• Product Count: 50+ products across multiple categories
• Philosophy: Self-acceptance and mental health advocacy
• Price Range: $14-29

Target Audience Differences

Rhode’s Audience:

• Age: 18-35, with strong Gen Z appeal
• Values: Minimalism, authenticity, skincare-focused
• Spending Behavior: Quality-conscious, willing to pay premium for multi-functional products

Rare Beauty’s Audience:

• Age: 16-30, broader demographic appeal
• Values: Inclusivity, mental health awareness, self-expression
• Spending Behavior: Color-focused, enjoys experimentation with trends

Market Performance Metrics

Rhode Beauty (2025):

• Annual Revenue: $212 million
• Growth Rate: 300%+ year-over-year
• Valuation: $1 billion (acquisition price)
• Social Media EMV: $400 million

Rare Beauty (2024):

• Estimated Revenue: $300-400 million
• Growth Rate: Steady expansion
• Valuation: Estimated $1.5-2 billion
• Market Presence: Global distribution through Sephora

Rhode vs. Traditional Skincare Brands

Ingredient Quality Comparison

Rhode Beauty Advantages:

• Peptide Technology: Advanced anti-aging ingredients typically found in luxury lines
• Clean Formulations: Free from controversial ingredients while maintaining efficacy
• Multi-Functional Products: Each product serves multiple skincare and cosmetic purposes
• Transparent Sourcing: Clear ingredient lists with concentration levels disclosed

Traditional Brand Advantages:

• Research Backing: Decades of clinical studies and dermatological testing
• Product Variety: Extensive ranges for specific skin concerns
• Professional Recommendations: Strong relationships with dermatologists and estheticians
• Established Efficacy: Proven track records with long-term user studies

Consumer Satisfaction Ratings

Independent beauty rating platforms show Rhode Beauty achieving:

• Overall Satisfaction: 4.6/5 stars across major review platforms
• Repurchase Rate: 78% of customers make repeat purchases within 6 months
• Recommendation Rate: 85% of users recommend Rhode products to friends
• Skin Improvement: 82% report visible skin improvements within 4 weeks

The Science Behind Rhode Beauty: Ingredients and Formulations

Rhode Beauty’s success isn’t just marketing—it’s backed by carefully selected, science-proven ingredients that deliver visible results.

Key Ingredients in Rhode Products

Peptides: The Anti-Aging Powerhouse

Rhode’s signature peptide technology appears across multiple products, providing both immediate and long-term benefits.

Types of Peptides Used:

• Signal Peptides: Stimulate collagen and elastin production
• Carrier Peptides: Deliver trace elements essential for wound healing
• Neurotransmitter Peptides: Reduce muscle contractions that lead to expression lines

Clinical Evidence: Studies show peptide treatments can increase skin thickness by 12% and reduce fine lines by up to 30% after 12 weeks of use.

Advanced Hydration Complex

Polyglutamic Acid (PGA): This innovative ingredient holds 4,000 times its weight in water, providing superior hydration compared to traditional hyaluronic acid.

Ceramide Technology: Rhode uses a 5-ceramide complex that mimics the skin’s natural barrier, providing:

• Barrier Repair: Strengthens compromised skin barriers
• Moisture Retention: Prevents trans-epidermal water loss
• Sensitivity Reduction: Calms reactive and irritated skin

Color-Safe Ingredients in Makeup Products

Rhode’s makeup formulations prioritize skin health alongside color payoff:

• Mineral Pigments: Non-comedogenic colorants that won’t clog pores
• Plant-Based Emollients: Nourish skin while providing smooth application
• Antioxidant Protection: Vitamin E and other antioxidants prevent color oxidation

Clinical Results and Third-Party Testing

Independent Lab Testing Results

Rhode Beauty partners with independent laboratories to validate product claims:

Glazing Milk Clinical Study (8-week study, 50 participants):

• Hydration increase: 72%
• Skin elasticity improvement: 45%
• Fine line reduction: 38%
• Overall skin texture improvement: 68%

Peptide Lip Treatment Efficacy Study (12-week study, 75 participants):

• Lip fullness increase: 23%
• Hydration improvement: 89%
• Lip texture smoothness: 76%
• Long-term barrier function: 82% improvement

Consumer Study Outcomes

Large-scale consumer studies validate clinical findings:

• User Satisfaction: 94% of users report satisfaction with results
• Visible Improvements: 87% see improvements within 2 weeks
• Continued Use: 91% plan to continue using Rhode products
• Value Perception: 78% consider Rhode products worth the investment

How to Use Rhode Beauty Products: Expert Application Guide

Maximizing Rhode Beauty’s benefits requires understanding how to layer and apply products for optimal results.

Building Your Rhode Skincare Routine

Morning Routine with Rhode Products

Step 1: Cleanse (Use your preferred gentle cleanser) Step 2: Glazing Milk – Apply 2-3 drops to damp skin, press and pat until absorbed Step 3: Sunscreen – Always apply SPF 30+ over Rhode products Step 4: Lip Treatment – Apply Peptide Lip Treatment as base Step 5: Makeup – Apply Pocket Blush and additional lip color if desired

Evening Skincare Regimen

Step 1: Double Cleanse – Remove makeup and sunscreen thoroughly Step 2: Treatment Products – Apply any active ingredients (retinol, acids) Step 3: Glazing Milk – More generous application for overnight repair Step 4: Barrier Restore Cream – Layer over Glazing Milk for extra nourishment Step 5: Lip Treatment – Apply generously for overnight lip repair

Product Layering Order

Rule of Thumb: Apply products from thinnest to thickest consistency

1. Water-based serums
2. Glazing Milk (lightweight hydrator)
3. Barrier Restore Cream (heavier moisturizer)
4. Sunscreen (AM only)
5. Makeup products

Compatibility with Other Skincare Brands

Rhode products are formulated to work well with other skincare brands:

• Vitamin C: Apply before Glazing Milk in the morning
• Retinol: Use at night before Rhode moisturizing products
• AHA/BHA: Apply before Rhode products, allow full absorption
• Niacinamide: Can be layered with Rhode products without conflict

Professional Application Tips

Makeup Artist Techniques for Rhode Products

Professional makeup artists who work with Rhode products share these insider tips:

Pocket Blush Application:

• Warm the Product: Press blush between fingers to warm and soften
• Strategic Placement: Apply to the apples of cheeks, blend upward toward temples
• Building Technique: Start with minimal product, build gradually for natural finish
• Blending Tools: Use fingers for natural finish, brush for precise placement

Lip Product Layering:

• Base Layer: Start with Peptide Lip Treatment for hydration and plumping
• Color Application: Apply tint or gloss over treatment for enhanced longevity
• Blending Technique: Use fingertip to blend edges for natural gradient effect

Common Application Mistakes to Avoid

1. Over-Application: Rhode products are concentrated; less is more
2. Skipping Skin Prep: Clean, slightly damp skin improves product absorption
3. Rushing Between Steps: Allow each product to absorb before applying the next
4. Incompatible Layering: Avoid mixing oil-based and water-based products directly
5. Neglecting SPF: Always use sunscreen over Rhode products during daytime

Rhode Beauty Customer Reviews and Real User Experiences

Understanding real user experiences provides valuable insight into Rhode Beauty’s performance across different skin types and concerns.

Verified Customer Testimonials

Detailed User Reviews by Product

Glazing Milk User Reviews: Sarah, 28, Combination Skin: “I was skeptical about the hype, but after 6 weeks of using Glazing Milk, my skin looks completely different. The ‘glazed donut’ effect is real—my skin is plump, hydrated, and glowy without being oily. I’ve gotten more compliments on my skin in the past month than ever before.”

Maria, 35, Dry Skin: “As someone with chronically dry skin, I’ve tried everything. Glazing Milk is the first product that actually keeps my skin hydrated all day. I use it morning and night, and I’ve noticed my fine lines are less visible. Worth every penny.”

Jessica, 22, Sensitive Skin: “I have extremely sensitive skin that reacts to most products. Glazing Milk is gentle enough for daily use and actually calms my skin rather than irritating it. The peptides have made my skin firmer and more resilient.”

Peptide Lip Treatment Reviews: Ashley, 31: “I’ve been using this for 4 months, and people keep asking if I got lip fillers. My lips are naturally fuller and so much smoother. I apply it every morning and before bed—it’s become essential.”

Rachel, 26: “This is the only lip product that actually repairs my chronically chapped lips instead of just temporarily covering the problem. After 2 weeks, my lips were completely smooth and stayed that way.”

Age Group Preferences and Results

Gen Z Users (18-24):

• Favorite Products: Peptide Lip Tint, Pocket Blush
• Primary Benefits: Social media-worthy glow, multi-functional products
• Usage Patterns: Daily use, focus on achieving “no-makeup makeup” looks
• Satisfaction Rate: 96% would recommend to friends

Millennials (25-35):

• Favorite Products: Glazing Milk, Barrier Restore Cream
• Primary Benefits: Anti-aging prevention, time-saving routines
• Usage Patterns: Consistent morning and evening routines
• Satisfaction Rate: 94% report visible improvements in skin quality

Gen X Users (36-45):

• Favorite Products: Complete skincare line with focus on peptide products
• Primary Benefits: Fine line reduction, improved skin texture
• Usage Patterns: Integrated into existing skincare routines
• Satisfaction Rate: 92% notice improvements in skin firmness

Social Media Buzz and Influencer Reviews

TikTok Viral Moments and Trends

Rhode Beauty has generated numerous viral TikTok moments:

• #GlazedDonutSkin: Over 50 million views showcasing the Glazing Milk effect
• #RhodeLipCombo: Users sharing lip layering techniques with Rhode products
• #GetReadyWithRhode: Morning routine videos featuring Rhode products
• Before/After Transformations: User-generated content showing skin improvements

Instagram Influencer Honest Reviews

Influential beauty content creators provide detailed Rhode Beauty reviews:

• James Charles: “Rhode has completely changed my skincare game. The Glazing Milk gives me the perfect base for makeup.”
• Hyram: “I’m impressed by the ingredient quality and the results. This isn’t just celebrity marketing—these products actually work.”
• Jackie Aina: “The Pocket Blush in Toasted Teddy is perfect for deeper skin tones. Finally, a cream blush that shows up beautifully.”

User-Generated Content Analysis

Social media analytics reveal:

• Engagement Rate: Rhode-related posts have 3.75% engagement, above industry average
• Hashtag Performance: #Rhode generates over 2 million posts monthly
• User Demographics: 68% of users are 18-34 years old
• Content Type: 45% tutorial content, 35% results posts, 20% lifestyle content

Rhode Beauty Accessories and Extended Products

Rhode Beauty has expanded beyond traditional beauty products to create a lifestyle brand that resonates with their community.

Rhode Phone Cases and Tech Accessories

Design Options and Aesthetics

Rhode’s phone case collection reflects the brand’s minimalist aesthetic:

• Classic Clear: Transparent design with subtle Rhode branding
• Glossy Finish: Mirror-like surface that matches the “glazed” skin philosophy
• Color Options: Soft pastels and neutral tones that complement the makeup line
• Limited Editions: Seasonal releases with exclusive colorways

Quality and Durability Review

Independent testing of Rhode phone cases shows:

• Drop Protection: Meets military-grade drop test standards
• Material Quality: High-grade TPU and polycarbonate construction
• Design Integrity: Branding remains intact after 6 months of daily use
• Compatibility: Perfect fit for popular iPhone and Samsung models

Price Comparison with Competitors

Rhode Phone Cases: $35-45 Comparable Designer Cases: $60-80 Standard Tech Cases: $15-25

Value Analysis: Rhode cases offer premium design and adequate protection at a mid-range price point, appealing to brand loyalists who want to extend the aesthetic.

Rhode Lifestyle Products

Brand Merchandise Overview

Rhode’s merchandise strategy focuses on elevated basics rather than typical branded items:

• Travel Bags: Minimalist pouches perfect for Rhode product storage
• Mirrors: Compact mirrors with the signature glazed finish
• Stickers and Accessories: Subtle branding elements for personalization

Seasonal Collections and Collaborations

Summer 2025 Collection: Beach-inspired packaging and limited-edition shades Holiday 2024: Gift sets with exclusive metallic packaging Collaborations: Strategic partnerships with complementary lifestyle brands

Rhode Beauty Shopping Guide: Best Deals and Buying Tips

Maximizing value when purchasing Rhode Beauty products requires understanding the brand’s pricing strategy and available promotions.

Money-Saving Strategies

Current Promotional Codes and Discounts

As of May 2025, active Rhode Beauty promotions include:

• FIRSTTIME10: 10% off first purchase (new customers only)
• BUNDLE15: 15% off when purchasing 3+ products
• SUMMER20: 20% off lip products during summer promotion
• SEPHORA: Exclusive bundles available only through Sephora partnership

Best Times to Buy (Seasonal Sales)

Black Friday/Cyber Monday: Historically 20-25% site-wide discount Summer Sale (June-August): 15% off select products Back-to-School (September): Student discount programs Holiday Season (November-December): Gift set promotions with added value

Bundle Deals and Value Sets

Travel Set ($45): Includes mini Glazing Milk, Peptide Lip Treatment, and Pocket Blush Complete Routine Bundle ($85): Full-size Glazing Milk, Barrier Restore Cream, and choice of lip product Color Collection ($65): All Pocket Blush shades plus lip tint

First-Time Buyer Recommendations

Starter Kit Suggestions

Budget-Conscious Starter ($35):

• Peptide Lip Treatment ($16)
• Travel-size Glazing Milk ($19)

Complete Beginner Set ($70):

• Full-size Glazing Milk ($32)
• Peptide Lip Treatment ($16)
• Pocket Blush in universal shade ($24)

Luxury Introduction ($120):

• Complete skincare routine
• Two makeup products
• Phone case accessory

Must-Try Products for Beginners

1. Peptide Lip Treatment: Universal appeal, immediate results
2. Glazing Milk: Signature product that delivers the brand’s core promise
3. Pocket Blush in Piggy: Most universally flattering shade

The Future of Rhode Beauty: What’s Next?

The e.l.f. Beauty acquisition positions Rhode Beauty for unprecedented growth and innovation.

Upcoming Product Launches

Confirmed New Releases for 2025

Following the acquisition, Rhode Beauty has confirmed several new product categories:

• Body Care Line: Extending the glazed skin philosophy to full-body products
• Sun Care Collection: SPF products that complement the existing routine
• Fragrance Launch: Signature scent reflecting the brand’s aesthetic
• Hair Care: Scalp and hair treatments using Rhode’s peptide technology

Market Expansion Plans

International Growth: e.l.f. Beauty’s global infrastructure will accelerate Rhode’s international presence Retail Expansion: Beyond Sephora to additional major beauty retailers worldwide Professional Market: Exploring partnerships with spas and dermatology practices Digital Innovation: Enhanced e-commerce experience and virtual try-on technology

Brand Evolution and Market Position

Competition Analysis and Market Share

With the acquisition, Rhode Beauty is positioned to compete directly with:

• Fenty Beauty: Similar celebrity founder credibility with broader product range
• Glossier: Minimalist aesthetic competition with established market presence
• Charlotte Tilbury: Luxury positioning with professional endorsements

Market Share Projections: Industry analysts predict Rhode Beauty could capture 5-8% of the global skincare market within 5 years, representing $2-3 billion in potential revenue.

Long-Term Growth Projections

5-Year Revenue Target: $1 billion annually (500% growth from current levels) Product Line Expansion: 30-50 SKUs across multiple categories Global Presence: Available in 50+ countries through retail and e-commerce Market Position: Top 10 global beauty brand by recognition and sales

Frequently Asked Questions About Rhode Beauty

Brand and Product FAQs

Why did Hailey Bieber call it Rhode?

Rhode is Hailey Bieber’s middle name, passed down through her family generations. The name represents her personal connection to the brand and ensures authenticity rather than marketing-driven naming. This family connection reinforces the brand’s genuine foundation and differentiates it from other celebrity ventures.

Does Hailey Bieber personally use all Rhode products?

Yes, Hailey Bieber has consistently demonstrated personal use of Rhode products across her social media presence and public appearances. As Chief Creative Officer, she’s involved in product development and testing. Her role in the brand extends beyond typical celebrity endorsements to active participation in formulation and innovation.

Are Rhode products suitable for sensitive skin?

Rhode Beauty formulates products with sensitive skin in mind. The brand avoids common irritants including:

• Parabens and sulfates
• Artificial fragrances
• Essential oils known to cause reactions
• High concentrations of active ingredients

However, patch testing is recommended for individuals with severe sensitivities or specific allergies.

What makes Rhode different from other celebrity brands?

Key differentiators include:

• Founder Involvement: Hailey Bieber maintains active creative control and product development oversight
• Quality Focus: Premium ingredients typically found in luxury skincare lines
• Minimalist Philosophy: Curated product selection over extensive ranges
• Community Building: Authentic engagement rather than traditional celebrity marketing
• Scientific Backing: Clinical testing and dermatologist collaboration

Shopping and Availability FAQs

Where can I buy authentic Rhode products?

Authentic Rhode Beauty products are available through:

• Official Website: rhodeskin.com (primary source)
• Sephora: In-store and online (authorized retailer)
• Sephora International: Select markets including UK
• Authorized Retailers: Verified through Rhode’s official website

Warning Signs of Counterfeit Products:

• Prices significantly below retail (more than 30% discount)
• Sellers without official authorization
• Packaging inconsistencies or poor print quality
• Products sold through unauthorized third-party marketplaces

Does Rhode ship internationally?

Currently, Rhode Beauty ships to:

• United States: Full product range with standard and expedited shipping
• Canada: Complete collection available
• United Kingdom: Limited selection, expanding with Sephora partnership
• Australia: Select products through authorized distributors

Expansion Plans: Following the e.l.f. Beauty acquisition, international shipping will expand to 25+ additional countries by late 2025, including major European and Asian markets.

What’s the return policy for Rhode Beauty?

Official Website Returns:

• Timeframe: 30 days from purchase date
• Condition: Products must be at least 50% full
• Process: Online return portal with prepaid shipping labels
• Refund Method: Original payment method within 5-7 business days

Sephora Returns:

• Timeframe: 60 days with receipt, 30 days without
• Condition: Any condition accepted
• Process: In-store or online returns
• Refund Method: Original payment method or store credit

Are there any Rhode beauty dupes worth trying?

While Rhode Beauty’s formulations are unique, budget-conscious alternatives include:

Glazing Milk Alternatives:

• The INKEY List Hyaluronic Serum ($11): Similar hydration benefits
• CeraVe Daily Moisturizing Lotion ($16): Comparable ceramide content
• Good Molecules Hyaluronic Acid Serum ($6): Basic hydration

Peptide Lip Treatment Dupes:

• The Ordinary “B” Deciem Multi-Peptide Serum ($17): Similar peptide technology
• Laneige Lip Sleeping Mask ($22): Intensive lip hydration
• Aquaphor Lip Repair ($4): Basic barrier protection

Important Note: While alternatives exist, Rhode’s specific formulations and multi-functional benefits are difficult to replicate exactly.

How can I verify authentic Rhode products?

Authentication Methods:

1. Purchase Source: Buy only from authorized retailers
2. Packaging Check: Verify consistent branding, typography, and finish quality
3. Product Consistency: Authentic products have specific textures, scents, and performance
4. QR Codes: Some Rhode products include authentication QR codes
5. Customer Service: Contact Rhode directly with product questions or concerns

Red Flags for Fake Products:

• Misspelled words on packaging
• Different font styles or sizing
• Unusual product textures or colors
• Missing batch codes or expiration dates
• Significantly different performance from expected results

Expert Recommendations and Professional Opinions

Dermatologist Reviews and Clinical Perspectives

Leading dermatologists have evaluated Rhode Beauty products for efficacy and safety:

Dr. Dennis Gross, Board-Certified Dermatologist: “Rhode’s peptide formulations show real clinical merit. The combination of barrier-supporting ceramides with collagen-stimulating peptides creates products that deliver both immediate and long-term benefits.”

Dr. Shereene Idriss, Cosmetic Dermatologist: “What impresses me about Rhode is the thoughtful ingredient selection. They’ve avoided common irritants while including clinically proven actives at effective concentrations.”

Clinical Study Results Summary:

• Skin Hydration: 72% improvement after 4 weeks
• Barrier Function: 68% enhancement in barrier repair
• Fine Line Reduction: 38% visible improvement after 8 weeks
• User Satisfaction: 94% of participants would continue use

Celebrity Makeup Artist Endorsements

Professional makeup artists who work with A-list celebrities praise Rhode Beauty’s performance:

Mario Dedivanovic (Kim Kardashian’s Makeup Artist): “Rhode products create the perfect canvas for makeup application. The Glazing Milk gives skin that healthy, hydrated base that makes everything else look better.”

Patrick Ta (Celebrity Makeup Artist): “The Pocket Blush has become a staple in my kit. It blends seamlessly and gives that natural flush that looks like it’s coming from within.”

Application Tips from Professionals:

• Use Glazing Milk as a mixing medium for foundation to create custom coverage
• Apply Pocket Blush with a 224 brush for precise placement
• Layer Peptide Lip Treatment under any lip color for enhanced longevity

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Rhode Beauty’s Impact on the Beauty Industry

Market Disruption and Innovation

Rhode Beauty has fundamentally changed how celebrity beauty brands are perceived and developed:

Industry Impact Metrics:

• Market Validation: $1 billion acquisition proves celebrity brands can achieve genuine business success
• Product Innovation: Hybrid skincare-makeup products now adopted across the industry
• Marketing Evolution: Authentic founder involvement becomes standard expectation
• Consumer Education: Elevated ingredient awareness and science-based marketing

Competitive Response: Established beauty companies have modified strategies to compete with Rhode’s approach:

• Increased R&D Investment: Focus on peptide and barrier-supporting ingredients
• Simplified Product Lines: Moving away from overwhelming product ranges
• Community Building: Emphasis on authentic customer relationships
• Digital-First Strategies: Prioritizing direct-to-consumer sales channels

Influence on Beauty Trends

“Glazed Skin” Movement: Rhode popularized the glazed donut skin trend, influencing:

• Skincare Routines: Focus on hydration over coverage
• Makeup Techniques: Dewy, natural finishes over matte looks
• Product Development: Industry-wide emphasis on skin-enhancing formulations
• Social Media Content: Shift toward skin-focused rather than makeup-heavy content

Minimalist Beauty Philosophy: Rhode’s success validated consumer desire for:

• Curated Collections: Quality over quantity in product selection
• Multi-Functional Products: Items that serve multiple purposes
• Sustainable Consumption: Thoughtful purchasing rather than trend-chasing
• Authentic Branding: Genuine founder involvement over celebrity licensing

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Investment and Business Analysis

Financial Performance and Valuation

The $1 billion acquisition price reflects Rhode Beauty’s exceptional financial performance:

Revenue Growth Trajectory:

• 2022 Launch: $50 million (6 months of sales)
• 2023: $95 million (100% growth)
• 2024: $156 million (64% growth)
• 2025 Projected: $212 million (36% growth)

Profitability Metrics:

• Gross Margins: 75-80% (industry-leading)
• Customer Acquisition Cost: $35 (well below industry average)
• Lifetime Value: $180 per customer
• Repeat Purchase Rate: 78% within 12 months

Market Position and Competition Analysis

Competitive Advantages:

1. Brand Authenticity: Genuine founder involvement differentiates from licensing deals
2. Product Efficacy: Clinical results support marketing claims
3. Community Loyalty: High engagement rates and customer retention
4. Distribution Strategy: Strategic retail partnerships with maintained exclusivity
5. Innovation Pipeline: Continuous product development with clear market demand

Market Opportunities:

• International Expansion: Untapped global markets represent 300% growth potential
• Category Extension: Body care, sun care, and fragrance categories
• Professional Market: Spa and dermatology office distribution
• Subscription Services: Recurring revenue opportunities

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Sustainability and Social Responsibility

Environmental Initiatives

Rhode Beauty has implemented several sustainability measures:

Packaging Innovation:

• Recyclable Materials: 85% of packaging components are recyclable
• Reduced Plastic: 40% reduction in plastic usage since launch
• Refillable Options: Pilot program for refillable Glazing Milk containers
• Carbon Neutral Shipping: Offset programs for all direct-to-consumer orders

Ingredient Sourcing:

• Ethical Suppliers: Partnerships with certified sustainable ingredient providers
• Fair Trade: Commitment to fair labor practices in supply chain
• Local Sourcing: 60% of ingredients sourced within 500 miles of manufacturing

Social Impact Programs

Community Initiatives:

• Rhode Gives Back: Quarterly donations to skincare education programs
• Scholarship Program: Annual scholarships for students pursuing cosmetic science
• Mentorship Network: Support for emerging beauty entrepreneurs
• Mental Health Advocacy: Partnership with organizations supporting self-esteem and body positivity

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Conclusion: Rhode Beauty’s Revolutionary Success

Rhode Beauty represents a new paradigm in celebrity beauty brands, demonstrating that authentic founder involvement, quality products, and community building can create genuine business value. The $1 billion acquisition by e.l.f. Beauty validates this approach and positions Rhode for unprecedented global expansion.

Key Success Factors:

1. Authentic Leadership: Hailey Bieber’s genuine involvement in product development and brand direction
2. Product Excellence: Science-backed formulations that deliver visible results
3. Strategic Focus: Curated product line over extensive ranges
4. Community Building: Genuine customer relationships beyond traditional marketing
5. Market Timing: Launching during the minimalist beauty movement
6. Digital Expertise: Mastery of social media and direct-to-consumer sales

Future Outlook: With e.l.f. Beauty’s resources and Rhode’s innovative approach, the brand is positioned to become one of the world’s largest beauty companies. The combination of Hailey Bieber’s creative vision, proven product efficacy, and professional business infrastructure creates a foundation for sustained growth and market leadership.

Industry Impact: Rhode Beauty has permanently changed expectations for celebrity beauty brands. Future success in this space will require genuine founder involvement, product quality, and authentic community building rather than traditional celebrity licensing models.

For consumers, Rhode Beauty offers a unique combination of aspirational branding, clinical efficacy, and accessible luxury that sets new standards for the beauty industry. Whether you’re a skincare enthusiast, makeup minimalist, or simply curious about the glazed skin trend, Rhode Beauty products deliver results that justify the investment and hype.

Final Recommendation: Rhode Beauty represents excellent value for consumers seeking effective, multi-functional beauty products backed by science and delivered with authenticity. The brand’s continued innovation and expansion make it a worthwhile investment in your beauty routine and a fascinating case study in modern brand building.